Cosmetics promotions how to do it more attractive? excessive competition the
industry, so that more marketing people are in a deliberate attempt to engage in promotional deals in wave after wave, the gifts one another a promotion a move after move. Want to promotion last year, but also promotion this year, the company in the promotion, the company is also promotional. A lot of marketing people in the planning promotion in and battered, the end of their rope: the old promotional activities on how to improve the end this year, which recruit, promotional trick how to more effectively?
to study the promotion of innovation, we must first have an understanding of the system of promotion. Introduction of promotions on a variety of marketing materials, according to my experience, the promotion is the process of communication products and consumer promotion, this process can be decomposed into the process of promotional products to consumers, from consumers to product awareness, familiar, agree to accept the process, the former can be called a push promotional aspirations and communicate the content of the main brands, products, features and price, the latter can be called to the needs of consumers paul smith ties, demand, expectations of the main demands and to communicate the contents of pull promotions. How to improve marketing, close decision on the six words: push, pull, how to make the promotion more effective, how clever This can be achieved, necessary to skillfully use all the factors in these push-pull process, activate and use the most favorable factors, in order to make the promotion really get innovation. The content of the following is described a variety of factors in the marketing process. push promotions the
push the promotion
the aspirations of the products at a faster speed and strength spread of consumers. Some of the elements of the product, branded promotions, functional promotional-price promotions, gifts sexual promotions, services, promotions, etc. can be divided into four kinds.
a the brand the promotion
brand promotion on the basis of the original brand market, to further increase the favorability of consumers of the product itself, the affinity degree of concern, with a strong emotional appeal paul smith fabric, and rendering to attract consumers to the concept note. To do a good job in brand promotion, innovation, mainly from the following aspects:
demonstrate more fully the
mainly refers to the brand image display such as Showcase, backplanes, prototyping, demonstration, leaflets and display supplies a combination of skills, on the one hand, are more likely to complete, but also focused, but also to dynamically show and static display would like to combine, on the other hand, combined with consumers exhibiting habit. easier consumer acceptance. Many echoes, consumers form a strong visual stimulation. some
activities more popular in order to improve the brand exhibition of how the activities planned more popular, on the one hand, planning refers to the theme of the event more attractive to the popular, such as branding The choice of the road show or road shows, community shows and other more favorable theme and form, on the other hand, a variety of different-scale activities combined to demonstrate the activity more popular.
site more interactive
during the display and activities at the same time, construct a feel of the scenes experience of the brand culture and product features platform, and fully mobilize the customer a variety of sensory stimulation to promote the sale of heating and warm-up. of
4, the spread is more effective,
planning promotional activities at the same time, by the power of the media promotional information to a wider range of transmission, you can focus on this promotional activities for some news planning burberry rainboots, rendering the promotion process; can also be an entry point that with the help of a large social event or hot as the activities, social activities, driven by the spread of the promotion more effective.
Second, the price of promotional
price promotions we all know is the intact, it is necessary to pay attention to the actual situation, there is virtual.
1, the virtual price the promotion
price promotions just as an excuse for a promotion, not really lower prices, but only made about the hands and feet on the price tag, a virtual price promotions to attract consumers watching. This price promotions and more for the lack of transparency, high price sensitivity model. Virtual price promotions focusing on the campaign, focusing on rendering.
2, the real price of the promotion
is actually the price down, obvious low prices to attract consumers, this is used for the expense of some of the old models to drive the main push models. Price transparency and sensitivity of this model is relatively high, the price reduction to give the consumer a strong low-cost mental telepathy.
3, the actual situation with price promotions
some manufacturers engage in price promotions virtual consumers are attracted to, but because the price without reference to, if no other promotional tie, the effect will also be more limited. If only to engage in the real price promotions, you know, after all, consumers are limited, and thus can only be such as Virtual price promotions such as wind, the real price promotions such as rain, wind and rain with, the impression will be stronger.
, buy the gift of promotional
this type of promotion, mainly to study how to attract by gifts to promote, achieve sales. How to select a more favorable gifts, depending on what kind of promotional purposes in order to up. the
the type Aiwujiwu Premium
through the gift of the more commonly used and favorite items in the consumer life gifts, in order to strengthen the consumer's consciousness, fighting for the consumer Ms. sent cosmetics tool box .
2, the icing on the cake the gifts
by giving gifts to make our products more perfect in the use and operation, with more confidence, more satisfactory results, so as to achieve The promotional effect of icing on the cake.
, the use of painted dragon point clear of the type of gifts
such gifts and products directly related to the product's features play a finishing touch. Presented a gift to make the product easier to use.
4, jumped on the bandwagon gifts
With a social hot spots or hot spots of consumption to enhance consumers' attention and recognition of brand and product, such as Valentine's Day is also followed to send roses Mid-Autumn Festival to send moon cakes. 5
sought power by riding style the the gifts
meaning is obvious, the advantages of their own brand or product is not strong enough to find a more influential and relevance and a spill-over products for gifts , standing on the shoulders of others up promotion. This used for new brands or new products, promotion of new features.
service-oriented the promotion
play a crucial impact on sales as consumer durables, the pros and cons of the service. Around the product after-sales service to carry out promotional activities in order to enhance consumer trust in brands and products. To do a good job in this area of service promotions, from the following aspects:
1, service slogan brighter
to according to the psychological characteristics of consumers, refining the service demands of point, making it more intuitive, more vivid and therefore more effective. Free oil delivery network services, such as a range hood, in order to declare that the large scale of the activity, the company said oil net to send in their own activities in a circle around the earth. While there may be some exaggeration, but it does
pledges more real some
pledges more solid, less imaginary ingredients. Such as Chigo air-conditioning, has launched accessories free lifetime replacement service to gain their support.
service time longer
appliance brand are more concerned about service time, the service commitment time limit such as a reassurance to the customer. In a specific period within the range allowed by the cost of services, extended service commitment time limit. Some brands such as the delivery service the Gold activities.
4, finer customer service and some
in more detail in customer service and thoughtful some of this as a major selling point of publicity, and old customers to drive new customers to achieve repeat sales. Such as the promoters of some manufacturers for guidance to the original representative of the customer to compile a book on the counter side show to a new customer to see, in order to eliminate the worries of the new customer.
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